Mobile Marketing Services

Mnet Group typically executes more than 500 mobile marketing campaigns each year and our expertise has been recognised through numerous awards including the Australian Direct Marketing Association Best Mobile Promotional Campaign and the advertising industry’s prestigious B&T Digital Services Company of the Year.

We have a track record of working with our clients to deliver leading innovations in mobile marketing for major clients including the Seven Network (Australia’s No 1 rating broadcasting network), Pacific Magazines and Yahoo! across Asia Pacific, North America and Europe. Marketing campaigns are implemented either as stand alone campaigns or integrated as part of a larger marketing campaign.

A successful mobile marketing campaign allows the development of long-term relationships with customers that, over time, represent an alternative communication channel alongside traditional media activity.

Mnet offers a wide range of pre-campaign services to ensure that each campaign gets off to a smooth start. Post launch, Mnet takes a proactive approach throughout campaign, alerting of any potential issues as they arise.

To ensure the campaign runs smoothly and successfully, Mnet offers a range of consultancy services for the planning and research. These include:

• Campaign planning and concept design
• Analysis of current market trends
• Regulatory compliance
• Permit applications

A sample of the campaign varieties are presented below.

Brand Response

Brand Response is a simple yet powerful direct-response channel for brands via premium or standard SMS.

A pre-defined response is delivered to a mobile via SMS message when a keyword is sent to an SMS number. This may be used to respond to the consumer with product information, terms and conditions, contact details, service information or offer details. The SMS response to the consumer can contain the URL for an advertorial or promotional mobile site that is able to offer a richer user experience to the consumer and provide them with information to the device they carry anywhere, anytime.

Brand Response is ideal for print executions, outdoor advertising, and transit advertising.

Branded Content

Create effective personal brand engagement and word-of-mouth awareness via branded content. Mnet has a large catalogue of mobile content that can be effectively reconfigured to meet the needs of client brand requirements. An extensive range of mobile games, wallpapers, ringtones and caller tones is available with advanced content-management and tracking capabilities.

Broadcast

Provides fast and effective messaging to a mobile audience. A message is sent via SMS or MMS to a target mobile database.

Interactive conversations are achieved through facilitating the consumers response–anywhere, anytime with your brand. Our platform detects the consumer’s handset capabilities and applies the appropriate messaging type. Ideal for leveraging and growing the investment in a customer-relationship database.

Mega Vote

Ideal for reality TV or complex live voting or polling requirements. Complex voting is facilitated via a combination of SMS and fixed lines with full overflow capability to ensure no vote is missed. The experienced Mnet team can facilitate up-to-the minute communication with production personnel to facilitate live TV outcomes (e.g. voting off/in a contestant). Real time reporting is available on the web-based campaign interface.

Polling

Rapid Poll allows a poll or vote to be created in real time on a small number of variables directly with your audience (e.g. TEXT option-1 or option-2 to a premium number). Consumers SMS or call their responses to a premium number. Real-time statistics are available on the web-based campaign interface. Allows the advertiser to build up and profile their opt-in database.

User Generated Content

phones. Either pictures or videos may be submitted via MMS to our platform where the submission can be viewed and selected for publishing elsewhere. This is ideal for news, sport or fan sites and for many forms of user-submitted content competitions.

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