Mobile Strategy Consulting

Mnet is able to provide clients with high level strategic consulting services aimed at ensuring the success of our client’s mobile strategy. The development of effective strategy requires a thorough understanding of the prevailing technologies, the end user behavioural trends and the tactical and operational decisions required to execute the mobile portal, applications and marketing strategy

Technology and End-user trends

As pioneers in the mobile internet industry with more almost a decade of experience Mnet is able to provide clients with up to date briefings on the state of the mobile services landscape. Our knowledge is based on our extensive operational expertise as well as access to two leading research programs that we implement on an annual basis.

The Australian Mobile Phone Lifestyle Index (AMPLI) is the industry standard longitudinal study that we conduct on behalf of the Australian Interactive Media Industry Association annually. This study is now in its fifth year and provides key insights into the trends in the local market.

The World Wide Mobile Data Survey (WWMDS) is the second study undertaken by Mnet which forms part of a global study which allows us to benchmark the uptake of advanced mobile applications and services across regions around the world.

These surveys cover uptake of services, trends in technology and importantly identifies the key aspects of user behaviour that can be used to influence investment decisions. Contact Us if you would like a copy of either of these reports.

Research Capability

Our research team is capable of providing bespoke market research to provide a deep and rich understanding of the client’s customers. This can be done either through the use of traditional survey approaches or user behaviour and lead think group methodology. This research is used to inform the mobile portal and mobile marketing strategy.

Mobile Portal Strategy

Our experienced team is able to provide guidance on the design and structure of carrier mobile portals. We are able to provide extensive advice on:

• Portal Structure
• Navigation
• User Interface
• Content Strategie
• Merchandising Strategies
• Optimum Pricing Models

Mobile Marketing Strategy

Implementing the appropriate marketing strategy to complement the portal strategy is essential. Integrating mobile into the broader digital and traditional marketing campaigns is also provided for. Developing the appropriate marketing strategy with clients will cover the following:

• Alignment with broader strategic marketing objectives
• Integration of application and mobile web solutions
• Expected ROI
• Banner Strategy
• SMS interactive, push and opt-in campaigns. QR Campaigns
• Integration into both above and below the line marketing activities

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