Mercury Platform

The Mnet services are underpinned by a strong globally proven proprietary Mercury technology base that ensures that your mobile websites and mobile marketing campaigns are in safe hands. The best of breed infrastructure is architecturally configured to allow maximum flexibility for delivering client solutions. Some of the key components of the Mercury platform are presented below.

Mercury Content
(CMS and CMDS)

The Mercury Content platform comprises two key components the Content Management System (CMS) and Content Management Delivery and Distribution System (CMDS). It is a completely scalable system that currently holds millions of binaries across multiple content types and deploys to over 70 million end users around the world.

From ingestion to deployment all content is managed within this system. All content items are referenced with the appropriate metadata. All formats are created and stored ready for deployment to any site or system anywhere in the world. New metadata fields, new formats and new deployment sites can be created quickly and efficiently. New content types can be added with minimal development.

The Mercury CMDS platform has been developed based on much of our experience working with leading carriers over the last six years and its differentiated capabilities focus around merchandising content and maximising revenue for our clients. In particular the platform supports innovative merchandising capabilities.

Mercury Campaign Management

Mnet enables mobile marketing competitions and campaigns for media, marketing organizations and brands. The Mercury Competition Manager is a custom built application used to manage and aggregate mass media competition entries from a variety of consumer channels. Service management, configuration and reporting is managed one simple, unintuitive interface that aggregates all types of entry channels including SMS, IVR, WEB, Mobile WEB, and more.

Mercury Messaging

Mnet operates SMS infrastructure designed to exceed the highest throughput characteristics of any high volume SMS promotional event. The Mercury Messaging platforms supports high volume television voting activities such as Dancing With the Stars and other reality television voting activities. The system capacity is not limited by our infrastructure, but by the capacity of the respective downstream carrier networks to deliver and accept SMS traffic to and from our SMS infrastructure. The SMS services support standard and premium SMS transactions with all Australian mobile subscribers, and standard international SMS delivery to over 200 countries and territories globally. Mercury Messaging also supports MMS services to our Australian clients including MMS Push and receipt of User Generated Content via MMS to your dedicated MMS code.

Mercury IVR

Mnet operates Interactive Voice Response (IVR) infrastructure designed to exceed the highest throughput characteristics of any high volume IVR promotional event in the Australian marketplace. The IVR services can be accessed by all Australian mobile and fixed line services.

Mercury Streaming

Mnet provides mobile media, video and audio, streaming services in the standardised 3GP format. The mobile media streaming capability is available for clients who wish to supplement their mobile applications with a richer multimedia experience. Mnet utilises its own platform, and also works with Australian carriers to deliver media streams for carrier specific services.

Mercury AdServing

Our Ad Server technology is flexible and customisable to specific needs of the clients Web and mobile portals, and can be used to track internal inventory or manage inventory, revenue and spend sold to external advertisers.

Campaign Mobile

Campaign Mobile is a Software-as-a-Service mobile marketing platform that represents a unique convergence of the power of the Internet experience with the immediacy of the mobile phone. With a simple setup process and powerful delivery and reporting capabilities, Campaign Mobile allows users to create mobile campaigns that reach and engage their consumers. Campaign Mobile enables users to construct, deploy, and optimize mobile campaigns via an easy-to-use Web-browser interface. Campaign Mobile negates the need for third-party mobile-service providers and specialist mobile-development agencies. The platform enables existing staff to create and deliver mobile campaigns to more than 6,500 mobile device variants in over 200 countries and territories worldwide.